Merz Aesthetics UK and Ireland has joined forces with international marketing expert and brand strategist Adam Haroun (Branding.MD) to host a Business Webinar Series, designed to help healthcare practitioners and clinic owners navigate times of uncertainty and change and better position their businesses for the future.

The first webinar will take place this Wednesday (February 3) at 8pm-9pm and will cover “Five reasons why you should make marketing a priority in your 2021 plans”.  

This is part of the Marketing Masterclass series, designed to help practitioners become more strategic and focused with their marketing and to communicate more effectively with their customer base. Other webinars under this banner will include “Trends that will stay with us and change marketing even after COVID-19 is gone” on Wednesday, March 31 and “Do more with data!” on Wednesday, May 5 (both from 8pm-9pm).  

Adam Haroun will also lead an Aesthetic Marketing 101 series, kicking off on Monday, February 15 with the topic: “It all starts with strategy – who are you and what makes you unique – build the fundamentals of your plan.” This series aims to cover everything healthcare practitioners need to get started on their marketing journey and to provide actionable advice. Other topics and dates include: 

• Determine your distribution/communication channels – Wednesday, February 24
• The do’s and don’ts of aesthetic marketing – Wednesday, March 24
• How to create powerful content and listen – Wednesday, April 7
• Don’t forget measurement: test the effectiveness of your work – Wednesday, April 21

The final series will be an Ultherapy® Masterclass which aims to equip clinic owners and their teams with the knowledge they need to make their Ultherapy® treatment offering a success. Dates include Wednesday, February 17 on “Do you have an Ultherapy® patient journey and does it meet patient needs?”; Wednesday, March 17 on “Selling premium – bit by bit” and Wednesday, April 14 on “Signature treatments.”

Haroun is an award-winning brand marketing strategistand consultant to aesthetic practices around the globe, including Beverly Hills, Toronto, New York, Las Vegas and Miami and hosted a similar series of events in partnership with Merz Aesthetics UK and Ireland in 2020.

All webinars run from 8pm-9pm.

To register and for more information visit: https://merzwebinars.com/business-masterclass/