Articles
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Evidence-based marketing for your practice
Ashley Latter explains that providing evidence for your message can be as important as the message itself
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Immediate implants in the aesthetic zone (Part 2)
This is the second in a series of articles looking at the immediate provisionalisation, impression making and material choices in the aesthetic zone. By Edward O’Reilly BDentSC MDent CH and Ronan Allen BDentSC MSc
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Getting away from it all
Ireland’s Dental columnist Paul O’Dwyer turns his thoughts to warmer climes and how he loves to head off the beaten track on his holidays
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An honour and a privilege
We meet the first Irish woman to gain BACD accreditation
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Stamp it out!
Founder of a campaign against illegal tooth whitening clinics Beverley Carlyle explains why she decided to take action
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Bridge the gap with confidence
Improve adhesive bridgework success. By Paul Tipton
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How to thrive in tough times
Ashley Latter, the author of How to Communicate Effectively & Create the Perfect Patient Journey in your Dental Practice, offers some suggestions on how to buck the trend and prosper in the recession
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Do patients buy into your brand?
Customer loyalty is key to success, says Kevin Coyle
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Survive the storm
Bruce Oxley explores why some practices are thriving in the recession while others are just treading water
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Will your ’blue daffodil’ grow this year?
To ensure the growth of your practice, you must stand out from the crowd, says Dr Lester Ellman
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Targeting teenagers’ oral health
Deirdre Collins examines the best ways of promoting oral health to teenage orthodontic patients
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Caries prevention on tap
With nearly 50 years of fluoridation in Ireland and 65 in the US, Dr Joe Mullen PDS provides an update on the latest thinking on the public health policy
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An interesting result
Apexification procedure of immature non-vital permanent central incisors. By Edel Hughes BDS, Philip McLorinan BDS, Julie Kelly BDS and Anne Stevens BDS
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Emergency Management
Cases of dentoalveolar trauma in general dental practice are relatively common. Catherine Coyle gives her advice on best practice
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From the hit to the quit
Dental professionals are perfectly placed to offer smoking cessation advice to their patients, but few feel comfortable doing so, according to Dr Barry Dace and Dr Rachel Doody
