Top three dental marketing techniques
With growing demand online for dental treatments, Adrian Duffy of Dental Booster market research, gives you the three most effective ways you can increase your visibility online and attract new patients.
Google Local Optimisation
If you were to search for the term “Dentist near me” in Google right now, you will see one area of the search result which consists of a Map area containing what Google views as the top three dental clinics in your vicinity. Optimising your local visibility and reputation will result in your clinic appearing in this result set.
This result set generates a non-stop stream of free, local, new patient enquiries to your clinic and in our opinion, it is the most effective method of growing a dental clinic. The listing allows you to show your address, directions to your clinic, phone number, patient reviews, photos, videos and recent posts.
The only downside to this is the time needed to invest before results are seen, it can be from anywhere from one to six months before results are seen.
The Google Ads appear in the top and bottom of the search result page; you can identify these listings by a small green “Ad” next to them.
When a potential patient clicks on your ad, you may be charged a certain amount per each click, and the person is transferred to your website. How much you pay per click depends on the competitiveness of the search term, the quality of your ad campaign, the quality of your website, and relevance of the search term and the website page.
The options are endless with Google Ads – you can run ads targeting mobile devices only, run call-only ads, re-target previous visitors to your website and even target based on demographics such as income tiers. For example, emergency treatment ads work very well due to the urgency of the potential patient searching, meaning that a click has a high chance of becoming a paying customer.
The downside of this marketing method is that you will pay for every click, if your campaign is not optimised or set up well you can spend a large budget and get little in return. Once you start the ad campaign, you will start getting instant enquiries.
Google Video Ads
These video ads appear on the YouTube platform. You can set up your video campaign so that you are only charged when your full video is viewed. Viewers have the option to skip the ad after five seconds, and if they do so, you are not charged.
This is a great cost-effective way to promote your clinic’s brand, or particular services to people in your locality with the cost per view as low as one cent.
Summing things up
When planning a monthly marketing plan, you need to look at your budget, urgency, ideal patient profile and maximum number of new patients you can take a month. As approved Google Partners, we can create a complex cost-effective monthly campaign to attract very specific patients to your clinic.
If you are interested in any of the services above, we are offering the readers of Ireland’s Dental 20 per cent off.